Here's how the bizarre theory that Kanye West cheated with Jeffree Star got started

• There's no actual evidence to suggest that the rapper Kanye West and the beauty guru Jeffree Star have ever dated, met up, or had a romance — but the rumor is going viral thanks to TikTok.
• Page Six reported on Tuesday that Kanye and his wife, Kim Kardashian West, were headed toward a divorce. A TikTok video claimed that gossip in Los Angeles had been revolving around Kanye and Star "for months."
• The TikTok was created by Ava Louise, the internet troll who last year filmed herself licking a toilet seat in an airplane for a "coronavirus challenge."
• When the YouTube drama personality Keemstar asked Star about the rumor, Star said, "I'm having the best time in Wyoming, come visit sometime!"
• Visit Insider's homepage for more stories.

A TikTok suggesting — with no evidence — that Kanye West may have cheated on Kim Kardashian West with Jeffree Star went viral, causing the unverified rumor to trend on Twitter.

The bizarre hypothetical pairing of the controversial rapper and the equally controversial beauty YouTuber has captivated the rumor mill, making its way onto the Deuxmoi Instagram Story (the popular celebrity-blind-gossip account cast doubt on the theory) and seeming to prompt Star to delete a 2011 tweet about seeing West.

When the YouTube drama personality Daniel "Keemstar" Keem texted Star to ask about the theory on Wednesday, Star wrote "Hahaha" and "I'm having the best time in Wyoming, come visit sometime!"

The rumor was started by Ava Louise, the TikTok user who's behind the song "Skinny Legend Anthem" and who last year posted a video of herself licking a toilet seat for a parody "coronavirus challenge." She's an online provocateur who has stretched the truth for viral posts and appearances on "Dr. Phil" before.

i can’t say WHO cuz he’ll sue me hint hint but it’s part of the reason Kanye’s so religious now it’s his self hatred .... my source is legit I promiss

In the TikTok video, Louise shows a Page Six article from Tuesday that said Kim and Kanye were headed for a divorce. Page Six reported that Kim was "done" with Kanye and had hired Laura Wasser, a celebrity divorce attorney. A source told Page Six that Kim got Kanye to go to Wyoming "so they could live separate lives."

Louise said that she'd been holding on to gossip about Kanye "for months" and that the divorce came as "no surprise" because he'd been "hooking up with a very famous beauty guru, male beauty guru."

"A lot of people in the scene have known for a while," Louise said in the video.

She liked comments that asked whether the beauty guru was Star, and she claimed in a follow-up TikTok and comment that her friend who is a celebrity lawyer in Los Angeles met with Kim months ago and "was given evidence" about Kanye's relationship with Star.

Louise told Insider that she couldn't provide "concrete evidence" of the claim. But the idea that Kanye cheated on Kim with Star quickly spread on TikTok and Twitter.

Reply to @rebeccaphillips97 These new rumors may have more to them than you think. They are unconfirmed rumors tho. Absolutely nothing is confirmed.

Another TikTok by a gossip account called @pattypopculture suggested that Star's proximity to Kanye — they both own homes in Hidden Hills, California — could be a sign of an entanglement.

Additionally, Star has become a part-time resident of Wyoming, where Kanye owns property and is said to be spending a lot of time recently, according to Page Six.

On Wednesday, Star appeared to delete a tweet from 2011 replying to Kanye that said "last night was so fun! xoxo." Star frequently tweeted at A-list celebrities in the early 2010s.

Apart from speculation, there's nothing to suggest Star and Kanye are actually in a relationship — though in his 2009 song "Bitch, Please," Star rhymed about having sex with Kanye, along with a slew of other A-list celebrities.

Representatives for Star and Kanye didn't respond to Insider's request for comment.

• Read more:
• Jeffree Star accusers say the makeup mogul has a history of sexual assault, physical violence, and hush-money offers
• Jeffree Star's rumored boyfriend came out of nowhere and is already causing drama. Here's his story and how the relationship unfolded.
• Jeffree Star's sexual-assault accuser was paid $45,000 by a Jeffree Star Cosmetics executive, leaked documents say
• Jeffree Star unfollowed his longtime assistant and friend Madison, causing rampant fan speculation

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